Marketing Lead at OTTO Work Force

The Marketing  Lead is responsible for the development and execution of OTTO’s recruitment marketing, communications, public relations, and brand strategy. From both a strategic and tactical perspective, the role focuses on brand positioning, reputation management, visibility, stakeholder engagement, and commercial support for the business.

Responsibilities

• Develop and implement OTTO’s marketing, communications, and brand strategy.
• Strengthen brand positioning, reputation, visibility, and employer branding.
• Manage internal and external communications, public relations, media relations, and corporate spokesperson activities.
• Advise senior leadership and management on communications, reputation management, stakeholder engagement, and organizational changes.
• Initiate and lead marketing, communications, and branding activities, including events and digital channels.
• Monitor market trends and reputation developments and translate them into strategic actions.
• Take responsibility for planning and control (annual plans, budgets, and reporting) and lead the Marketing & Communications team.

Key Accountabilities

• Development and execution of OTTO’s brand strategy.
• Corporate reputation and organizational positioning.
• Internal and external communications.
• Media relations and corporate spokesperson activities.
• Employer branding and labor market communication.
• Marketing and communications planning and budget management.
• Effectiveness of marketing and communication activities.
• Stakeholder management both internally and externally.
• Quality, consistency, and impact of all communication outputs.

Authorities

• Make tactical and operational decisions within the marketing and communications policy framework.
• Develop and manage the recruitment budget.
• Represent OTTO towards media, stakeholders, and external partners.
• Advise senior leadership and management on communication, reputation, and branding matters.
• Lead, evaluate, and develop team members within Marketing & Communications.
• Select and manage external agencies, suppliers, and communication partners.
• Manage budgets within agreed guidelines.

Job Requirements

• Bachelor’s or Master’s degree level (HBO/WO) in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of relevant marketing experience within the recruitment industry and an international environment.
• Experience in a leadership position or as a senior specialist.
• Proven experience in brand development, corporate communications, and reputation management.
• Experience in media relations and corporate spokesperson responsibilities.
• Experience with stakeholder management at management and executive level.
• Strong strategic, commercial, and analytical skills.
• Excellent communication skills in both Dutch and English.
  Competencies
• Strong communication and relationship-building skills.
• Reputation and stakeholder management.
• Persuasiveness.
• Organizational awareness.
• Creativity and innovative thinking.
• Decisiveness.
• Change management capabilities.
• Focus on reputation and stakeholder satisfaction.
• Ability to generate media value and PR results.
• Employer branding and labor market positioning expertise.
• Digital visibility and audience growth.

What Do We Offer?

Despite the significant growth we have achieved over recent years, we remain a family-owned company. Our informal and multicultural working environment creates a pleasant and personal atmosphere. Together with driven and enthusiastic colleagues, we strive for the best possible results.

In return for your commitment and achievements, we offer a competitive salary and an attractive benefits package, including:

• Participation in the OTTO Development Program, including leadership and communication training, language courses, emergency response (BHV), onboarding programs, and more.
• An attractive bonus scheme.
• Discounted fitness memberships at over 3,600 locations across the Netherlands through Bedrijfsfitness Nederland.
• The OTTO Café, organized every four weeks to celebrate achievements and connect with colleagues.
• A festive annual Christmas dinner.
• International team-building weekends to strengthen collaboration and celebrate our international culture. Previous destinations have included Istanbul and Barcelona.
• A strong focus on enjoyment at work, because success should be combined with fun.